Who We Are

Giggles was established in 2004, it’s the biggest Egyptian kids wear brand. Giggles creates outfits for every child and every flash of your kids’ life, walking together your baby’s life journey from 2 months to 16 years old tackling and discovering together their new world, capturing each memory and moment.


Our clothes are comfy, stylish and easy to put on, along with our unique mix of high quality. The products are designed with eye-catching colors, following the latest fashion trends.


Giggles is an Egyptian Kid’s Wear Brand, from designing concepts to end products.

Our entire production is proudly made in Egypt by Egyptian Hands.

We believe it’s our role to encourage Egyptians to buy classy products made by one of their own and we hope that this initiative would be contagious to all industries all over Egypt.